The 4 Questions That Turn Leads into Listings

Ever wonder what to say on the phone to truly move the needle with leads? This quick guide gives you a simple, effective script to unlock motivation, identify sellers, and start setting appointments right away.

Whether you're calling a cold lead, a nurture contact, or someone in your sphere, these four questions help you get to the heart of what matters—why they might move, what would motivate them to sell, and if they know someone else who’s thinking about it. These are the conversations that generate listings.